Known for her career-catapulting hair transformations and vibrant energy, Soo Joo is a favorite of fashion’s top designers and magazines.
BORN IN: Seoul, Korea
GREW UP IN: Southern California
HER MODELING START: Discovered in San Francisco Bay Area thrift store and then made the move to modeling in NYC.
BIG BREAK: Beginning with one of her biggest supporters to date; fashion editor, Carine Roitfeld, saw her potential and shot Soo Joo for her namesake publication, CR Fashion Book.
FUN FACT: She's in a band called Ore.
HER ICONS: David Bowie and Charlotte Rampling
THE HAIR: First, the career-changing platinum blonde, then the short cut, and now... stay tuned!
Follow @redken5thave on Instagram to get a glimpse into Soo Joo’s multi-faceted life and hair journey with Redken’s Extreme haircare line-up.